Quiet character. Clear presence.

Colors with a sense of place.

Olive brings quiet depth, ivory gives imagery room, and sage separates soft surfaces. Sand and clay recall the warmth of materials. This is a design judgment for NAYO, not a claim that any color guarantees trust or sales.

The research behind the choice

Elliot and Maier’s review finds that color can influence affect and cognition, while emphasizing context and limits to generalization. There is no single best color for every brand. Our palette responds to materials and service character, with legibility as a core requirement.

Measurable contrast

Olive is used for text and buttons on ivory; clay supports text accents. Normal text pairs are checked against WCAG’s 4.5:1 threshold. Sand and sage are not used as small text on light backgrounds.

Usage principles

• Preserve logo proportions and clear space of half the O height.
• Use olive on light backgrounds and ivory on dark backgrounds. No stretching or shadows.
• Typography: IBM Plex Sans Arabic. All numerals use 0–9 in both languages.